In todays world expertise in a particular field isn't the only criteria for sucess any more.
Good performance is crucial, but competence must also be expressed through professional appearance.
The overall impression of your company can improve through bringing the appearance of the employees in line with the company’s corporate identity.
A successful first impression communicates competence and helps clients to trust. Body language, wardrobe and good behaviour (non verbal communication) often says more than a spoken word.